Use this checklist before you send meaningful traffic to a new digital-product offer. The goal is not perfection; it is avoiding preventable failures that make the test impossible to interpret.
Rights and product
- The product-specific license permits the planned use.
- All included third-party assets are cleared for the intended use.
- Outdated facts and broken links have been corrected.
- Claims can be supported.
- The delivered product matches the sales page.
Offer and page
- The intended audience is obvious.
- The outcome is clear without a guaranteed-results claim.
- Price, billing frequency, refund terms, and prerequisites are visible.
- CTA buttons point to the correct checkout or registration flow.
- Any required software or subscription is disclosed.
Checkout and delivery
- Payment works.
- Confirmation page loads.
- Receipt and access email arrive.
- Download or course access works on mobile and desktop.
- Support instructions are visible.
- Refund/cancellation instructions match the stated policy.
- Sender identity is correct.
- Authentication and deliverability basics are configured.
- Links work.
- Old brand names and placeholder copy are removed.
- Scarcity and deadlines are real.
Measurement
- Traffic source can be identified.
- Key page and purchase events are measured where appropriate.
- Affiliate links use the correct tracking destination.
- Privacy disclosures match the tracking actually installed.
Traffic
- You have chosen one primary acquisition channel.
- The message on that channel matches the landing page.
- You know what would count as a useful first test.
When a launch underperforms, work from the highest-friction step rather than redesigning everything at once.